Born in 1982 in Rio de Janeiro, Vellas (Felipe Vellasco) moved to São Paulo in 1995.

Initially he studied marketing then went to work in the creative departments of leading agencies such as DM9DDB and Ogilvy & Mather.

After several years as an art director, he decided to switch to working for production companies as an art director and animator.

He quickly began directing his own projects and after a few years worked with a partner as an animation director.

Since 2012 he has been a solo director of live-action film. His film "Soul", for Leica Store, won several awards this year, including two Yellow Pencils at D&AD and five Cannes Lions.